Business Reputation Management
Business reputation management has become a hot issue in doing business, but the concept is not new. Reputation management has always been a part of public relations, and businesses have always made it a priority to protect their good standing. However, with the advent of the internet, business reputation management has suddenly become a much bigger task than it used to be. It has spawned the new business of online reputation management that no company can afford to ignore. The exposure of a business to both positive and negative publicity has increased dramatically because of the tendency of online consumers to actively participate in social networks and blogs. Traditionally, businesses only had to worry about providing professional media reporters with the right information to disseminate to the public. Media professionals knew to check on facts and information before publishing anything. This included announcements, press releases, interviews, and news Pros and Cons of the Internet ...